Fox News beats CNN and MSNBC with more limited Kennedy coverage
Friday, August 28, 2009

Fox News maintained its top ranking among the cable news channels Wednesday as its competitors turned most of their coverage over to the death of Sen. Edward Kennedy. The event didn't prove to be a major draw for viewers, however. Fox, which covered the story in a more limited fashion, drew an average of 1.37 million viewers throughout the entire day and 2.67 million viewers during prime time, according to Nielsen Media Research.

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CNN, which usually dominates during major breaking news events, averaged 711,000 viewers overall and 1.19 million viewers in prime time. MSNBC pulled in 506,000 viewers throughout the day and 984,000 in prime time.

In the key 25- to 54-year-old advertising demographic, Fox had double the audience of its competitors in prime time, averaging 736,000 viewers. CNN and MSNBC were effectively tied, with 321,000 and 318,000, respectively.

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